It’s basic, really, but every item on your to do list can be any combination of urgent and important. Just because a task is urgent—Dancing with the Stars is on television right now—doesn’t mean it’s important.
The problem is urgent tasks have a way of making themselves seem important, when in fact, they have no lasting significance. Mowing the yard, while urgent, is probably not all that important. In a few days, the grass will be tall again. This doesn’t mean you shouldn’t mow your yard; there are consequences to not mowing, like unwanted bugs, scorn of neighbors, lower property value.
But in a time-deprived culture like ours, often the important stuff gets neglected because the urgent items scream at us all day long. What kind of tasks am I talking about? Which ones are important?