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Alexander S. Kunz |
In May 2015, the seventh “episode” of Star Wars was seven months from its theatrical release. But this was the first Star Wars film in a decade, and the picture had the backing of new rights holder, Disney, which had selected wunderkind JJ Abrams as director. All of these elements combined to generate the highest fan expectations since Jar Jar Binks dashed their hopes in 1999.
Therefore, fans (myself included) lapped up any news related to the film, substantiated or not. I remember one Iowa Walmart employee accidentally set out some Force Awakens toys a week early thereby revealing some plot elements of the film.
In short, the internet-fueled water cooler talk was ablaze with frenzied anticipation for what fans hoped was a return to the genius of the original Star Wars trilogy.