They really should train the staff to spy out aspiring book geeks like myself. Once spotted, the be-smocked bookseller could politely tap him or her on the shoulder and say, "You realize writing the books is just the beginning, right?" Then those whose bubbles are tough enough not to burst from the reality check could double down on their dreams, gird their loins, and pick up a marketing book while they're there.
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| Alexander Ronsdorf |
As an author trying to create a career from my writing, my favorite source for practical marketing advice is the podcast interview. They are free sources of information from people in the trenches of online advertising and content marketing.
(Want to know which Christian podcasts I listen to? Click here).
Several months ago, while listening to one such interview with a well-respected marketer, the interviewee made an offhand statement, tangential to the conversation. The aside served as a metaphor to illustrate popular ignorance. He said, essentially, that evolution is a scientific fact, yet millions of people reject it. The implication was clear: these people are idiots, and no amount of logic will cut through that.
